Recurring giving is a fantastic way to help with donor retention and allow donors to more easily pay for their gifts.
If recurring giving isn't implemented correctly, though, it can lead to serious problems down the road. Some questions you need to ask of you recurring giving system:
- What happens when payment fails? This can be due to expired cards or cards that have been replaced. If you don't have a method to reconcile failed payments, then you are leaving money on the table. Even if you do have a way to capture new payment information, if the payment has failed, then the burden is on your donor to fix it. Ideally, you need to keep the payments from failing!
- Does the system notify the donor when their gift has processed?
- Can the donor easily manage their recurring gift?
We Make Recurring Giving Easy
The first thing most donors see on our forms is a choice between a one-time or recurring gift. This is how it should be. Most other systems ask for donation amount and only later (if at all) do they ask about recurring. At that point, though, the donor has already put in their intended gift amount, so it's a little late to be asking that!
Our system addresses the issues we listed above. Plus, we treat recurring giving just like all your donors' other subscriptions: You sign up, and that is it! All gifts are perpetual gifts. This simplifies giving options and is more in line of how your donors setup subscriptions with other vendors.
- Choose between Monthly, Quarterly, Yearly
- Set a start date for the gift, up to a month out (you can set any future date for a gift using URL Parameters)
- Manage their gift via custom links with NO need to login
- Receive an email every time the gift processes
- Maintain cardholder data (via Stripe) -- if a donor's card expires or is replaced, it will be updated automatically so their next payment process as expected
- You can easily enable or disable the recurring giving option per giving form
- You can auto-select recurring giving and even set the gift amount using URL Parameters