Matching Gifts

Matching gifts, built into every gift

Every year, $4-$7B in matching gift funds go unclaimed. Most donors never find out their employer would have doubled their gift.

Now they find out the moment they give.

Get started See plans & pricing

Plans start at $50 per month.

Custom Donations giving form showing a $100 gift and confirmation that the donor's employer, Custom Donations, matches gifts 2:1.
1In the giving form

Donors check while they give

Switch on employer matching in any giving form. Donors type their employer's name and see the answer right away: "Yes, Acme Corp matches gifts 1:1!"

  • No extra page and no extra step. The search sits right in the form.
  • Nothing pulls donors away before they've given. The details come after the gift.
  • If their company isn't listed, what they typed is still saved with the gift.
What the donor sees
  1. 1
    Chooses an amount
    Same giving form, same page on your site.
  2. 2
    Types their employer
    Suggestions appear as they type.
  3. 3
    Sees the answer
    A clear yes, with the match ratio, before they give.
  4. 4
    Finishes the gift
    The request details arrive right after the receipt.
2After the gift

We follow up so donors actually ask

Knowing about a match isn't the same as requesting it. So we send the donor everything they need, automatically, right after their receipt:

  • What their employer's form will ask for: your organization's name and EIN, the gift amount and the date.
  • The company's matching details: how much it matches, its limits, who's eligible and the deadline.
  • The link to request the match.

The thank-you page tells them it's on the way, and their receipt includes the same details. You write the message in your own words, and it goes out in your branded email template.

Illustrative example email
From: Riverbend Food Pantry
Your gift could be doubled

Good news, Jordan. Acme Corp matches gifts from its employees. Here is everything you need to ask for your match.

Your gift
Organization
Riverbend Food Pantry
EIN
00-0000000
Amount
$100.00
Date
March 14
Acme Corp matching
  • Match: 1:1
  • Limits: $25 to $5,000 a year
  • Eligible: Full-time employees
  • Deadline: 90 days after your gift
Fictional donor, organization and employer policy.
3Reporting

See the matching money you're owed

A Matching Gifts report shows every gift whose donor works for a company that matches, and adds up the potential matching gifts waiting to be claimed.

  • Every gift
    The donor, the employer, the match ratio and the potential match.
  • Email status
    Whether the donor was emailed how to request it.
  • Ranges and export
    The last 30 days, 90 days or 12 months, plus a one-click CSV export so your team can follow up.
Illustrative report, fictional dataShowing: last 90 days|CSV export available
Match-eligible gifts
38
Given by these donors
$6,412.50
Potential matching gifts
$5,987.50
Donors emailed
36
DonorEmployerRatioGiftPotential matchEmailed
Jordan ElleryAcme Corp1:1$100.00$100.00Yes
Priya SandovalNorthwind Labs2:1$250.00$500.00Yes
Marcus FeldHalvorsen Freight1:1$75.00$75.00Yes
Dana WhitcombBlue Fern Insurance0.5:1$400.00$200.00No
Potential matches are estimates until each employer approves and pays them.
4Anywhere on your site

On your website, too

Every plan also includes a matching gift lookup for any page on your website: your donate page, your thank-you page, or a page about matching gifts. Paste a short code, use an iFrame, or link to the hosted page.

Short codeiFrameHosted page
Live lookup. Try your own employer.
Loading the employer lookup
5Setup

Turn it on in minutes

  1. 01
    Pick a plan.

    In your Custom Donations account, open Add-on Services and choose the plan that fits your size, yearly or monthly.

  2. 02
    Check out.

    Pay securely by card. Already have another add-on? Use the card on file in one click.

  3. 03
    Switch it on.

    Turn on Employer gift matching in any giving form. That's it.

Manage your plan, update your card or download invoices any time. If you cancel, Matching Gifts stays on through the time you've already paid for.

Pricing

Plans start at $50 per month

Plans are sized for nonprofits, K-12 schools and other organizations, and for colleges and universities. To see your own plan prices and choose yearly or monthly billing, sign in and open Add-on Services in your account.

Get started Contact Us
Every plan includes
  • The employer search in your giving forms
  • The follow-up email to donors
  • The Matching Gifts report
  • The website lookup

The data behind it

Matching gift data is made possible by our partnership with BlueRidge Data: professional and matching gift company data covering 100+ million donors in the US.

Need more?

For larger programs, we also offer tools that go further:

Match2Give

Appends employer data to donor and non-donor records, sends match information to start the process, and gives administrators full analytics.

Matching Gift Manager

Enriches professional data, identifies eligible donations, motivates donors to act, and tracks each match through a configurable dashboard.

Contact Us

Start capturing matching gift revenue

Your donors' employers already set the money aside. Help your donors claim it.

Get started Contact Us