The Blog

Increase Your Matching Gifts

Customer Donations is proud to announce our new matching gift and data enrichment services.

Did you know that every year, $4-$7 billion in matching gift money is unclaimed by nonprofits?

Our new services are designed to help you increase the amount of donors who complete matching gift paperwork so that you can maximize the amount of dollars matched each year.

How Matching Gifts Works

Graphic flow chart of the four step gift matching process, including (1) automated pull of daily gift file, (2) update employment data, (3) flag and contact match-eligible donors, and (4) dashboard to manage the process

The new features are:

  1. Matching gift search widget: (screenshot at https://www.blueridgegiving.com/demo/personalizedgiving/) The search widget is a website embed that allows donors to search if their company matches a gift and provides details on how to submit their donation to be matched. Read More »
  2. Match2Give: A turnkey solution that appends employer information to donors and non-donors to uncover new matching gift opportunities and sends an email with a matching gift URL and related match information to the donor (or non-donor) to initiate a match. It also provides full analytics for your matching gift administrator. Offers an optional streamlined giving end-point to capture the gift and match using our Custom Ask technology.
  3. Direct Mail: Run a personalized direct mail campaign encouraging match-eligible donors to make a donation. Leveraging our Custom Ask technology, the mailer can include a donor-unique QR Code that allows the donor to give in seconds through a personalized giving landing page without having to provide personal data. Read More »
  4. General Data Hygiene and Enrichment: Get updated contact and professional data on your donor file.
  5. Employer Connect: Employer Connect is where we append updated employer information for your donor file and also flag any matching-gift eligible donors. This can be done as a one-time or monthly service. Data can be returned as a flat file or as an automated feed into your CRM.
  6. Matching Gift Manager: A full service dashboard that consumes a nightly batch of donors, automatically updates employer data, flags donations that are matching gift eligible, initiates email notifications to those donors, and provides a dashboard to see the status of match-eligible donations.

Contact us today to find out how we can assist with your next Matching Gift campaign or data enrichment project!

Contact Us Today to Find Out How We Can Assist with Your Next Matching Gift Campaign or Data Enrichment Project